Archive for the ‘cosmetics info’ Category
Why cosmetics have an important role for women
In Europe, the Great War marked the entry of a number of women in the workforce, and consequently, for the first time in recent history of Western women earn money from their labor, this gave the possibility to create an image paid for themselves, in which cosmetic played a prominent role since the very act of makeup and bring out the existence of cosmetics on the skin, become a metaphor for the free and emancipated new status he had acquired the female.
Parallel to this, the cosmetic industry had begun its transformation led by those who would be his top officials over a century, and whose names it would become powerful firms, was that the time Elizabeth Arden, Helena Rubinstein, Madame CJ Walker, and Mr. Max Factor began their careers.
The transformation to which I refer is due to a new perception towards the makeup, which was seen as a matter of beauty experts who know the medicine and art performers. This explains why a character like Helena Rubinstein was portrayed as a doctor, or Russian Max Factor alternated between medical gowns and attitudes of the artist, placing her hands on the glorious face of a Hollywood star.